Marketing yourself as the go-to physician or top healthcare professional in your area is much more complex than simply stating your credentials and awards. While you always want to highlight your unique accomplishments, qualifications, and services, it’s important to know where and when to do so.
As a healthcare provider, the goal of your marketing efforts should be to build trustworthy relationships with patients inside and outside of the office.
Marketing with relationship building in mind is essential to not only gaining new patients, but also maintaining the relationships you have with your existing patients.
There are a multitude of digital strategies you can implement in order to reach these desired goals. For example, your marketing plan as a healthcare professional should include social media marketing, reputation management, and search engine optimization.
All three of these marketing assets play a vital role in your online success, but if we had to choose…Reputation Management is probably the most important. Here’s why!
92% of consumers (or future patients) hesitate to do business with a company/practice that has less than 4/5 stars. In fact, 43% of consumers will actually refuse to work with a provider that has fewer than a 4 star average.
These numbers sound surprising, but can you blame them? Would you want to start seeing a doctor or dentist that does not make their current patients feel comfortable, safe and heard?
With 57% of consumers saying that they will only see a provider that has 4 or more stars, it’s time for you to analyze your online presence.
First, evaluate if your practice and your personal existing online reviews and whether or not they are valuable. Many practices don’t encourage their patients to leave a review after their interactions with the practice, leaving many virtually unseen online. On the other hand, it’s often that if a practice or provider does not encourage its patients to leave reviews, only disgruntled patients who had a bad experience will share their negative feedback online. Statistics show that patients read an average of 10 online reviews before feeling that they are able to trust a practice and/or provider.
So how many reviews does your business have online?
And are these reviews positive or negative?
We know these are tough questions to answer if digital marketing isn’t your specialty, so we’re here to help.
Click here to schedule a short, 15 minute free reputation management review and let’s find out how the world is seeing you, online.